Podcast: Can the Experience Per Mile promise be optimized via location technology?
Unlocking a winning consumer experience with location technology
This special episode of the Experiences Per Mile podcast is guest hosted by Jeffrey Hannah, Director of North America at SBD Automotive and co-facilitator of the Experiences Per Mile Advisory Council.
Jeff is joined by Charity Rumery, Head of Automotive & Industrial Sales at HERE Technologies and fellow member of the Experiences Per Mile Advisory Council. Charity is a proven leader in the location industry with a demonstrated track record of delivering business results with over 20 years of experience. During the discussion, Charity shares how location technology can unlock a winning automotive consumer experience.
Key Takeaways:
[1:50] Charity explains what Experiences Per Mile means to her
[2:40] Creating positive customer experiences in the automotive and mobility industry
[3:38] Achieving efficiency during your time in the car
[5:01] How HERE is enhancing the automotive consumer experience
[7:33] Charity talks about the disruptive changes she has seen across the mobility value chain
[9:13] How consumer habits have changed as a result of COVID-19
[10:56] Charity discusses how the industry is setting forward on an ambitious digital path called CASE (Connected, Autonomous, Shared, and Electric vehicles)
[12:33] Jeff shares the latest statistics about the future of automotive technologies
[13:20] Key trends about data usage and the impact it will have on new services to consumers
[15:15] How HERE is ensuring consumer data privacy
[16:55] A discussion on connected driving developed as a part of the HERE Directions Event can be found at experiencespermile.org
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